Sports media professional by day and OG Toronto Mans by night, Jesse Jaurji has carved out one of the most incredibly niche social media personalities this side of the 401.

While it's true he's known city-wide as THE Toronto man, Jesse has leveraged his original character's success into a diverse and eclectic online comedy brand that has the city abuzz.

Jesse's cultural relevance has landed him brand deals with some of the most celebrated lifestyle companies in the city, and it's up and it's up and it's up from here. Get to know Toronto Creator, Jesse Jaurji (@jjaurji)